CASE Institute on Integrated Marketing and Branding 2007

Council for the Support and Advancement of Education — May 21-23, 2007 — Cambridge, Mass.

I’ve posted session notes from this conference here for two reasons.

First, I wanted to simply report on these important topics — some of these ideas might help us focus our work to be more effective at Bates.

However, I also wanted to demonstrate how we can use Web 2.0 services to share our knowledge. Basic session notes will be here in the wiki and photos are tagged “caseimb” on Flickr. More photos from the conference.

Sessions

• Integrated Planning
• Core Research: Where to Start
• Creative Leadership
• How Market Research Can Drive Strategic Planning
• Marketing Colleges and Universities in a Service Economy
• Achieving Reputation Outcomes on the Web
• How the Internet is Changing Alumni Communications Strategies