How Business and Technology Skills Are Merging to Create High Opportunity Hybrid Jobs

Over the last several years, new tools have made programming and data analysis accessible to users with far less training and technical expertise than ever before. This has had a democratizing effect on these fields, with technical and analytical functions no longer the exclusive domain of “experts” but rather undertaken within a range of business and marketing roles. A new class of hybrid jobs, which combine programming skills and “offline skills” such as analysis, design, or marketing, have emerged or assumed increasingly important functions in the digital economy.

Many of these hybrid roles, such as Product Managers and User Experience Designers, focus on translating the needs of increasingly connected users into a compelling online experience. Today, Americans interact with a broad range of software applications on a daily basis, both at work and at home. In 2013, the average American spent nearly 2.5 hours per day online or engaging in interactive media, up 15% from just two years before.1 With so many online options, consumers place a premium on the design, accessibility, and usability of the software tools they use…

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Photo: General Assembly