Blueprint for engagement
- Start with powerful universal ideas.
- Deepen involvement toward greater commitment: ambivalence and awareness toward participation and commitment.
- Ultimately: build personal relationships.
Spectrum of engagement
- This deepening of engagement obviously continues after recruitment.
- Each time a Bates person or partner enters a new role, they begin a new phase of engagement.
- Continuity is important at those potential “speed bumps.”
Goals of online engagement
- Help Bates people connect with each other, across roles — student, faculty, staff, alumni — on campus or off.
- Help people connect with the ideas that interest them the most: scholarship, research, narratives, events, places, groups, and service.
- Draw constituents and friends into a satisfying and deepening lifelong experience of Bates that reflects and expresses core values.
- Make online Bates ultimately portable, so that people can participate from anywhere, anytime.
- Start with universal, persuasive messaging.
- Learn what’s happening in areas of interest to you.
- Visit public collaboration spaces and participate in the creation of new knowledge.
- Make exchanges of value through online transactions.
- Build personal relationships.
Shift in perspective
- Functional perspective
- Engagement perspective
Opportunities for improvement
- Simplify publishing, usability, exchange, and findability
- Integrate updates from community members
- Provide formal and informal collaboration spaces, connect to larger social networks
- Integrate transaction services into a consistent, intuitive interface
Principles of an effective online experience
- Be dependable – anywhere, any time, any device
- Be intuitive – simple publishing, searching, finding
- Be useful – helpful information and instructions
- Be engaging – appealing, personal, immersive
- Be personalizable – up to date feeds on personal interests
- Be sociable – online spaces for intellectual collaboration
- Be meaningful – insight into what matters to you