Measuring engagement: first impressions

We’ve only gathered two weeks of integrated data for our new home site — and we’re still fine-tuning, so caveat emptor — but already we can see some interesting trends on our two primary subdomains, (home page and subsites) and (the top levels and news site).
Compared to a year ago, our visits, page views, and pages/visit are up quite a bit.
Our bounce rate — visitors who arrive at a page or post and leave immediately — has gone down from 58% to 11% over the past year. This is a very good as a preliminary measurement of engagement.

    This excerpt is made available for scholarly use as defined by the Fair Use doctrine. Permission to republish the entire post has been requested. Contact Jay for a copy.

    Proudly powered by WordPress | Theme: Baskerville 2 by Anders Noren.

    Up ↑