CASE New Media Conference - June 2002

Council for Advancement and Support of Education - CASE Web site

Strategy

• New Media, New Strategy
• Integrated Marketing and Branding for the University
• Integrating Print and New Media
• Building an Intranet for University Communicators

Implementation

• Managing Content Effectively
• Developing and Building a World-class Web Team
• Integrating the Web into News Operations
• Ten Essential Elements of Online Newsrooms
• Science and Health Communications on the Web

6/22/02, 6/25/02 (JC)